I worked with Interstate Creative Partners to build the narrative around NIO, a newly formed electric vehicle manufacturer. NIO launched two performance-based programmes, the NextEV NIO Formula E team and the NIO EP9 Supercar program, with the intent of beating the Nürburgring track record and establishing NIO as a leading manufacturer of high-performance electric vehicles. 


Following a 9-month journey that included documenting the vehicle building process, component photography, on-track testing and location shoots at Circuit Paul Ricard in France, Nürburgring’s infamous Nordschleife track in Germany and various other UK and European locations. 


Closely following specific brand requests and team guidelines, I delivered leading photography for the Shanghai Autoshow and the NIO brand launch at the Saatchi Gallery, London.