Brief

Creative agency bandstand approached me to work with them to create an archive of imagery for the Royal Academy of Engineering.

The intention of the collection was to challenge the outdated stereotypes of the profession, change the face of engineering and entice young people aged 13-18, from all backgrounds, to consider engineering as a career. These images were to be a companion piece to the larger ‘This is Engineering’ campaign that went live the year prior.

Solution

Working closely with bandstand, we devised a system that would ensure that the imagery would elevate each engineer and their profession beyond expectations 
to inspire our audience.

Our approach focused on capturing the individuality of each engineer’s practice whilst keeping a consistent feel across the whole bank.

For example, we used projected imagery over our protagonists to further immerse our audience in the engineer’s worlds.

I challenged the brief further, to include GIF portraits and actions, as well as sound bites, with the aim of engaging a younger, more socially active audience and to develop a more flexible suite.

Result

I delivered an image archive of over 380 assets of 19 engineers, from all over the UK and Europe. The photography is now used across all marketing and comms channels, including This is Engineering Day, a large scale event, held every year, that celebrates engineering and aims to attract young people to the profession.